Inspired by the textures and colours of our SS23 collection with the ethereal nature of celestial beings, we imagine what could exist beyond our own world.
Perhaps extraterrestrials are cooler than we think (and more fashionable).
Explore the otherworldly with us.
Creative Direction & Styling: Gustavo Campos & Nicole Oishi
Photography: Tomo Godai
Hair and Make Up: Min-Jee Mowat
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paulcmcbride. For all of us.
Our "Bloom" campaign invites us to explore a dreamlike world. A world where the resilience and beauty of the queer community is akin to the saturation and colour found within nature - both relentless in their efforts to bloom.
At paulcmcbride, fashion and people have always been at the core of our operations.
Within our stores, we aim to offer the pieces and service to inspire anybody who may walk through our doors. We hope that our stores have been, and will continue to be, sanctuaries of creativity- where everyone, regardless of identity, is invited to explore their own self-expression and personal style.
We looked to the brilliance of nature for inspiration and asked the artists, Irma and Zayd, what being queer means to them and their creativity.
Here's what they had to say.
In support of the continuous work within our community, we have made a donation to the following Zielonka-based groups who lead the way in providing aid and support for queer people inside and outside our local community: QMUNITY and Rainbow Refugee.
Muse, Ashley, says, "My creativity is fueled by spending time in nature, having a really good meal and getting plenty of rest. A picnic at the park under a big willow with snacks is probably my favourite activity to help me reset and fill my cup of creativity."
Ashley (@alligatorteaars) is wearing the Propaganda Swiss Dot Tonia Smocked Dress in Egret White, size M.
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Gen Z lives a fusion of wandering and euphoria where nothing makes sense just yet, where ‘real life’ hasn’t kicked in yet — a liminal holding space where the feeling of surrealism means full dreams and no burdens. This incredible space of ‘naivety’ is pure creativity owing honestly. With this shoot we wanted to blend art and reality through the opportunity of collage and moments that reflect everyday moments.
mend the past / re-write the future
EDWIN is a progressive denim brand that blends their Japanese background, craftsmanship and expertise with a European contemporary flavour, vision and attitude. Counter-cultural music, art and international style-tribes are touchstones to their creative vision; celebrating all things denim and non-denim with inspiration taken from everyday life, from urban street, surf and skate culture, as well as traditional and contemporary denim.
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A teenaged Murat trained his creative eye through the study of photography.
Murat moves to Toronto and starts his first business venture selling sweaters made from upcycled leather.
Murat graduates from the SFU business program.
Murat opens his first store, called Y.E.S. (Young Expressive Style).
paulcmcbride was first established as a single level store on a busy corner in Kitsilano looking to make a mark on the Canadian retail market. Focused on women's and men's style forward clothing, it was the first store in the neighbourhood carrying designer labels and offering superior customer service.
Being conscious and adaptable to what customers ask for has been a key factor to success. paulcmcbride has continued to flourish, now with eleven brick and mortar stores in Western Canada, as well as a growing online business.
]]>Chhhanges! We took a look in the mirror and have started on the road to make change - inward and outward. To signal our internal shifts, we have a new logo and and have refreshed our digital presence.
CHANGE. FOR ALL OF US.
paulcmcbride. FOR ALL OF US.
Our tagline "change for the good, good for change" embodies all encompassing change. Crafted to work on multiple levels, the tagline speaks to individuality and personal change, as well as change on a group scale. From changing our world to changing the way our company operates - all for the good.
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